7 Great Reasons Why You Should Trust Us With Your Pet’s Health


We’ve been successfully supplying pet supplements to pet owners on Amazon since 2018 and our products are extremely popular due to a low price, great customer service and high quality products.  Because of this growing demand, we’ve launched our new website and you’re now able to buy our products directly from our online shop.

However, if you’ve never heard of us before, then why should you trust us with the health of your beloved pets?

Reason 1 - We are experts.

We have worked in the human health supplements industry for over 15 years, and the pet supplements industry for 5 years. We know everything there is to know about the supplements that we sell.  We’ve noticed with concern that all too often pet lovers without a proper background in supplements or nutrition decide to formulate and start selling their own animal supplements.  This a dangerous practise.  Creating supplements is not just a case of blending a mix of supplements that help with certain conditions.  Different ingredients can react to each other in complex ways and sometimes the presence of one product can completely obliterate any benefits that another may possess, or, even worse, may cause a reaction that can have a negative effect on your pet’s health.  We “know our stuff” and are always on hand to offer advice or discuss the suitability of different products for your pet.

Reason 2 - Outstanding Customer service.

We have been selling our products on Amazon for 5 years and our customer satisfaction has a lifetime rating of 100%. 

Our most recent customer feedback:

For Amazon confidentiality reasons we have to hide the reviewers’ names but you will be able to see all the information if you head over to Amazon.

Reason 3 - Reasonable Prices.

One of the main reasons why we started life selling high quality natural health supplements is that we were shocked by the high price of the big brands and knew from our decades of retail experience that we could supply products equal to or better for more competitive prices.  We don’t sell through retail outlets other than Amazon so we don’t have high sales or marketing costs to pay or the need to cover for “middle man” fees.  This means that we can keep our costs down, passing on the price savings to our customers.

Reason 4 - We are pet lovers ourselves.

Everyone involved in Primary Pets are pet lovers.  For example, our directors, Dan, Joe and Lee, are all pet owners so understand our customers’ needs. At the time of writing this, we have 16 cats (8 of which are kittens), three dogs, 6 chickens, a Peahen and two pigmy goats between us. Read more on our About Us page 

We all completely understand how important pets are to their families and are always here to help with any questions you may have about any of our products.

Dan Image


Reason 5 - Natural Products.

Our products are all 100% natural with no nasties or unnecessary ingredients.

What does “natural” mean”?

The PFMA (Pet Food Manufacturers Association) states the following definition of natural:

“The term “natural” should be used only to describe those pet food ingredients to which nothing has been added and which have been subjected only to such physical processing as to make them suitable for pet food production and maintaining the natural composition.”

Reason 6 - Made in the UK.

Why is this important?

Firstly, it means that we can get hands on with the checking of our products, using UK quality procedures in a continual measure of the standard of the items that we are sending out.  This means that the quality of our products is outstanding.

Secondly, manufacturing in the UK means that we make huge savings on our shipping costs, a price saving that pass on to our customers.

Thirdly, we can keep our delivery costs low and our delivery lead times very short, with items usually arriving with customers in 1 - 2 days.

Finally, we help to create jobs in the UK, which partly leads on to our last point:

Reason 7 - High Green Credentials.

Fair working standards: manufacturing in the UK means that everyone involved in the production of our products is treated fairly and protected by our UK Laws and regulations.

Low carbon footprint: manufacturing in the UK means that we can keep fuel use as low as possible, helping to protect the environment.

We also go to great lengths to ensure that our ingredients are sourced using environmentally friendly, sustainable activities, with no known significant damage to air, water, land, soil, forests, etc.